Parents David and Katrina Pearson from Waibene (Thursday Island) with children Ronald, Jack, Adira and Elijah visit the campaign launch at the IBIS Waibene store. Photo: Supplied.
A not-for-profit remote store operator has introduced a new health and wellbeing campaign across its network to celebrate the strength, wisdom and traditions that have supported Aboriginal and Torres Strait Islander communities for generations.
The Healthy Ways – Old Ways are Our Future Ways campaign launched in collaboration with Health and Wellbeing Queensland to coincide with National Nutrition Week.
Reflecting the spirit of this year’s Nutrition Week theme, Healthy Ways shines a light on the power of whole foods, family meals, and connection to culture as the foundations of strong, healthy living.
Throughout the campaign, Community Enterprise Queensland (CEQ) stores across the Torres Strait and Cape York Peninsula will feature vibrant in-store displays, local artwork, family stories, competitions, and digital resources designed to help customers make healthier choices.
CEQ board member Dr Mark Wenitong, a leading advocate for First Nations health, said the campaign recognised Aboriginal and Torres Strait Islander peoples had long known the key to living well.
“Healthy Ways is about recognising our people already know what keeps us strong – our food, our family, and our connection to land and sea,” Dr Wenitong said.
“Our ancestors lived long, healthy lives through balance, activity, and nourishment from the land. This campaign celebrates that wisdom and brings those lessons into our stores and homes today.”
Born from rich conversations with CEQ’s Aboriginal and Torres Strait Islander team members and customers, the campaign reflects a shared desire to see more promotion of healthier choices in stores and communities.
For more information about CEQ, visit www.ceqld.org.au
