It doesn’t get any more Queensland than a cold beer on the beach, especially one as idyllic as Punsand Bay at the top of Cape York Peninsula.
Punsand Bay Cape York Camping will officially launch its new Cape York Lager at its Queensland Day celebration on 8 June, where a beach party will unite locals and visitors as they toast the state.
General manager Kahlia Colquhoun said it had been a dream to launch a beer for over a decade since she and her husband took over the campgrounds in 2013.
Two years ago, the opportunity arose when Your Mates Brewing from the Sunshine Coast came to promote their brand, and they partnered to release the first Cape York branded beer.
“Your Mates Brewing is all about good times, camping adventures and having a beer with your mate, so his business aligned really well with what we offer, because that’s what people come to Punsand Bay for,” Ms Colquhoun said.
“It’s brewed down in the Sunshine Coast, so it’s brewed in Queensland by Queenslanders, which we think is pretty cool.
“We’re pretty proud and chuffed with ourselves that we get to launch such an awesome product that we’re really behind.”
Ms Colquhoun said the mid-strength, low-carb beer was already receiving great feedback from locals since its unofficial release a few weeks ago.
“It’s really light and refreshing, and we’ve got it on tap exclusively at Punsand Bay,” she said.
“In our little oasis selling pizzas and beers, it was a no-brainer for us and we’re really excited that 2024 is the year of the Cape York Lager.”
She said it was hoped the Queensland Day official launch would help grow the brand to something the Cape York community could be proud of.
“We’ll be doing a couple of giveaways to promote the brand and we’re really excited to share it with everyone,” Ms Colquhoun said.
“As the year goes on, hopefully, the Cape York Lager brand will be able to sponsor some events and support the community back like they support us.”
Queensland Day is a celebration of Queensland’s birthday and marks the state’s official separation from New South Wales as an independent colony in 1859.
This Queensland Day, 6 June, marks 165 years since the momentous separation took place.