Every purchase of Lush Cosmetics Australia’s new “Waru” bath bomb will help fund the 2026 Mapoon beach clean-up. Photo: Supplied.
With the fizz of a turtle-shaped bath bomb will come a cleaner Mapoon coastline with Lush’s latest product release.
In partnership with Sea Shepherd Australia, the cult classic brand launched the “Waru” bath bomb, named after the Tjungundji word meaning “turtle”, available in store and online from 14 July.
Seventy-five per cent of sales from the bespoke product will be donated directly to Sea Shepherd Australia, with a goal to raise $40,000 to fund the 2026 Mapoon beach clean-up.
“Under the stewardship of the Mapoon Land and Sea Rangers, these lands have been safeguarded since 1989,” campaign lead Grahame Lloyd said.
“However, this pristine ecosystem, and vital breeding habitat for native turtle species, faces overwhelming threats from heavily polluted waste carried by the Arafura current from south-east Asian countries.
“Mapoon’s remote Aboriginal community endures some of the largest pollution unmanaged by the Australian Government.”
Lush’s advocacy and activism executive Jessielee Pearce said the company was proud to work with Sea Shepherd in removing plastic pollution and protecting Mapoon’s fragile ecosystem.
“Every purchase helps protect Mapoon, one of Australia’s most precious nesting sites for native flatback, olive ridley and hawksbill turtles that are deeply sacred to the local Aboriginal community,” she said.
“The convenience of plastic is creating a devastating environmental and social problem, but it’s not too late to stem the tide.
“Of all plastic produced, 50 per cent is used to make single-use items with a life span of just 12 minutes, and of the 5,800 million tonnes of primary plastic no longer in use, only 9 per cent has been recycled since 1950.”
